And in spite of not being the most fashionista city of the United States, San Francisco has decided to be “the example to follow” for the rest of the country, by prohibiting the sale of fur in clothing stores. Known as an artsy city, full of technology and LGBT pride, S.F has managed to become the first major U.S city to ban fur after the city’s Board of Supervisors unanimously passed a resolution on March of this year.
The ban is planned to go into effect starting on January 1, 2019. However, the board of supervisor has given the stores until 2020 to sell their existent products. Okay, Okay, Okay, I know what you guys are thinking…but, what about FAUX FUR??! The fur prohibition will ONLY apply to clothing pieces and accessories with REAL animal fur.
With this decision, the city of San Francisco will be the 3rd California city on banning the sale of real fur, following the cities of Berkeley and West Hollywood.
City supervisor Katy Tang, who sponsored the ban, published a statement saying the following:
“To me, it is unfashionable to take the life of another living creature for the purpose of wearing them… I am grateful to have the opportunity to speak on behalf of animals everywhere and make it clear that animal fur is not for sale.”
In her social media Tang also celebrated, the union of big fashion houses to the no-fur movement in addition to the support from the Humane Society, People for the Ethical Treatment of Animals and Direct Action Everywhere.
You’re probably wondering, “but why now?”
Despite the fact that this movement has existed for decades now, as for example Calvin Klein, who was one of the first brands in ban fur in 1994, this movement was still not finalized, until the beginning of this year when many of the big fashion houses like Gucci, Versace, and Furla to name a few, decided to opt not to use more real fur in their collections. Besides contributing to a more ecological world, this fur prohibition movement has helped many of these brands to market directly to a generation that is more eco-friendly, and that are willing to spend on luxury brands, as long as they have a very transparent way of operating, and I am talking about the famous millennials generation.
“Companies that want to position themselves as SCR leaders are seeing the marketing potential of going fur-free, especially with new luxury consumers.”– Sandra Campos
Decades ago fur was considered a status symbol, but today fur is central to the image, and of course to the revenue of many fashion companies. Going Fur-free involves shifting into an environmental focus which allows many companies and customers to make the right choice.
It’s your time to make the right choice. Pledge to be fur-free
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